Jason Sawtelle
Creative Director
About me
I have over twenty years of creative marketing experience on high-profile projects, managing designers, developers, and writers and collaborating with strategists, account managers, project managers, sales and partnership teams, publicity and talent teams, and influencers.
A healthy work culture is created by setting and encouraging productive habits. I thrive in fast-paced settings that require multitasking and quick problem-solving. I continuously seek ways to streamline workflows, which allow us to avoid obstacles and maintain efficiency.
In addition to my creative skills, I bring a strategic mindset and a comprehensive understanding of strategy, partnerships, and client relationships. I like to focus on essential details in meetings and presentations and will ask targeted questions to help us achieve our objective.
Skills
Leadership
- Creative Team Development: Experience nurturing and growing multidisciplinary creative teams.
- Creative Direction: Expertise in guiding creative vision and strategy for high-profile projects.
- Stakeholder Management: Skilled in managing and aligning expectations between team members and senior executives.
- Cross-functional Collaboration: Effective coordination between various departments to achieve organizational goals.
- Executive Communication: Proficient in conveying complex ideas and project statuses to executive-level stakeholders in an easy-to-understand manner.
Strategy
- Creative Strategy: Ability to translate business objectives into compelling, innovative initiatives.
- Design Thinking: Proficient in employing a user-centric approach to solving complex design problems.
- A/B Testing: Knowledgeable in creating and interpreting A/B tests to optimize strategies and outcomes.
- Customer Journey Mapping: Skilled in outlining the customer experience from initial contact through the entire lifecycle.
Content
- Social Media: Demonstrated expertise in crafting compelling and brand-aligned social media content that engages and grows audiences across various platforms.
- Video Editing and Production: Proficient in editing and producing content tailored for different platforms, ensuring brand consistency and high engagement levels.
- Email Marketing: Experienced with designing email content that resonates with target audiences, driving engagement and conversion.
- Content Strategy and Planning: Can manage comprehensive content calendars, balancing immediacy and long-term strategy to deliver targeted and timely content across channels.
Design
- Motion Design: Trained in classic animation techniques and contemporary motion design, capable of bringing visual elements to life.
- Art Direction: Extensive experience crafting visually engaging content that captivates and resonates with users.
- UX/UI Expertise: Specialized in user experience and interface design, including wireframes and prototypes to guide development and improve user interactions.
Technical
- Design: Expert in Adobe After Effects, Photoshop, Illustrator, and Premiere, as well as design and prototyping tools Figma and Miro.
- Productivity: Skilled in collaborating within all Microsoft 365 and Google Suite apps. Familiar with popular project management and no-code tools like Zapier, Jotform, and Airtable.
- Code: Strong background in front-end dev, including HTML, CSS (Sass), and JavaScript. Intermediate expertise in React and PHP, focusing on creating clean, efficient code and responsive designs.