About
Jason Sawtelle
Award-Winning Creative Director
Creative direction, art direction, and integrated campaign development for entertainment and brands. More than twenty years of experience connecting creative strategy with social media, email marketing, video, and motion design.
Leadership
- Creative Team Development: Build and mentor multidisciplinary creative teams, supporting designers, writers, and content creators through clear feedback and shared creative standards.
- Creative Direction: Lead creative strategy and campaign development, connecting brand positioning, visual storytelling, and execution across digital marketing channels.
- Stakeholder Management: Align creative teams and senior executives around campaign goals, creative decisions, and project expectations.
- Cross-functional Collaboration: Collaborate with strategy, marketing, partnerships, publicity, and production teams to bring integrated campaigns from concept to delivery.
- Executive Communication: Present creative concepts, campaign strategy, and project updates with clear recommendations that help stakeholders make informed decisions.
Content
- Social Media Creative: Develop brand-aligned social media campaigns, platform-specific artwork, and video content that connect a brand’s voice with its audience.
- Video Editing and Production: Edit and produce campaign videos and social content, adapting storytelling, pacing, and formats for each platform while maintaining a consistent brand identity.
- Email Marketing Design: Create email campaign layouts and content that combine visual hierarchy, brand storytelling, and clear calls to action.
- Content Strategy and Planning: Plan content calendars and channel strategies that balance campaign launches, timely opportunities, and long-term brand goals.
Design
- Creative Production Tools: Work across Adobe After Effects, Photoshop, Illustrator, Premiere, CapCut, and Canva to develop and deliver campaign creative.
- Motion Design: Bring campaign identities and visual storytelling to life through animation, motion graphics, and platform-specific video creative.
- Art Direction: Shape visual concepts, typography, imagery, and campaign systems that give entertainment and brand marketing a distinctive, consistent voice.
AI
- Generative AI Strategy: Design practical AI systems that connect creative strategy, concept development, production, review, and delivery. Identify where AI creates meaningful speed or scale, select the right models for each task, and keep the workflow anchored to brand and business goals.
- Multi-Model Expertise: Work fluently across the leading language, image, video, audio, and multimodal models, including ChatGPT, Claude, Gemini, Grok, Copilot, Midjourney, Adobe Firefly, Runway, and Mirage. Compare tools by creative control, output quality, speed, consistency, and production readiness instead of forcing every assignment through one platform.
- AI Creative Direction: Direct AI-generated imagery and video through structured prompts, visual references, style systems, shot planning, iterative art direction, and selective compositing. Turn exploratory outputs into cohesive campaign creative rather than treating generation as the finished product.
- Workflow Architecture and Automation: Build repeatable, model-agnostic workflows that move work from research and briefing through ideation, asset generation, versioning, localization, quality control, and final production. Connect AI tools with established creative software, no-code automation, templates, and shared team processes to reduce repetitive work and accelerate delivery.
- Custom AI Production Systems: Create reusable prompt frameworks, reference libraries, brand guardrails, evaluation criteria, and human review checkpoints that help teams produce consistent work across campaigns. Document systems so they can be taught, governed, improved, and scaled beyond a single user.
- LLM-Powered Strategy and Operations: Use large language models for research synthesis, audience insights, creative briefs, campaign territories, content planning, production documentation, and knowledge management. Structure model context and outputs so teams receive useful, decision-ready material instead of generic responses.
- AI Prototyping and Experimentation: Rapidly test emerging tools, models, and agentic capabilities; evaluate where they fit within real creative operations; and turn successful experiments into dependable production workflows. Maintain a current view of a fast-moving AI landscape without tying the process to short-lived trends.
- Responsible AI Governance: Establish clear standards for accuracy, disclosure, provenance, intellectual property, brand safety, bias review, and final human approval. Balance innovation with the judgment and accountability required for professional creative work.
Workflow
- Creative Strategy: Translate business objectives and audience needs into campaign concepts, creative briefs, and actionable production plans.
- Design Thinking: Use an audience-centered approach to define creative problems, explore solutions, and refine the experience across digital touchpoints.
- Creative Operations: Coordinate creative work through Microsoft 365, Google Workspace, and project management tools. Use no-code platforms such as Zapier, Jotform, and Airtable to organize assets and streamline repeatable tasks.