ABC — Social Campaigns

Role: Creative Director · Brigade Marketing

At Brigade Marketing, I directed social creative across ABC’s drama, comedy, and unscripted lineup. The collection includes Scandal, Revenge, Castle, Modern Family, black-ish, Fresh Off the Boat, The Taste, Dancing with the Stars, and Shark Tank.

Character quotes, premiere countdowns, and seasonal posts gave the team different ways to introduce a show or keep its audience engaged between episodes. Static artwork and animated pieces carried each program’s identity across the network’s social campaigns.