Peacock — Social Video Campaigns

Role: Creative Director

As Creative Director at Peacock, I led the in-house organic social creative team, working with campaign, brand, sports, film, and franchise managers. The work shown here includes social video for Twisted Metal, The Continental, Fast X, Bupkis, Based on a True Story, and Geography of Bliss.

Across single-title and brand campaigns, we grew Peacock’s audience to 5 million followers across TikTok, Instagram, X, Facebook, and YouTube, regularly testing platform-native features and formats. I also managed the agency-of-record creative team, which produced dozens of video assets each month.

I collaborated with publicity, sales, and paid advertising teams, as well as NBC, Bravo, USA, and Syfy, on campaign launch content for talent and influencer initiatives. The work received a 2024 Webby Awards Honoree recognition in Social Entertainment.