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Showtime — Email Campaigns

Role: Creative Director

As Creative Director at Showtime, I led a digital creative team of 10 art directors, designers, and copywriters. The email work shown here spans series launches, programming, sports, merchandise, and subscription offers, including Shameless, Billions, and Murder in the Bayou.

I streamlined workflows and templates across email, web, social, display, and partner platforms to improve consistency and support high-volume production. Alongside career development for the team, I expanded in-house creative production as part of a $3 million cost-saving initiative and achieved $150,000 in year-over-year savings through workforce optimization.

My broader role also included directing launch creative for Queer to Stay, Showtime’s partnership with the Human Rights Campaign supporting LGBTQ+ small businesses.